Boost Your Hotel’s Internet Marketing Campaign
Search Engine Optimization (SEO)
Did you know that 80% of visitors to websites found their way there through a search engine such as Google or Bing?
So of course, making sure your website appears on the first page of search engine results is essential to your success in attracting new customers.
When you order a website from us we'll not only give you a great looking site but we'll also make sure your new look can be easily found online with our complimentary Search Engine Optimization (SEO) services.
Not to be confused with Search Engine Marketing (SEM), SEO is the art of making sure key words and phrases that potential customers use to find your website are built in to your website, meaning people can find you even if they've never heard of you before.
We'll work closely with you to help define the most suitable key words that specifically target your audience and raise your search engine ranking – a great way to get more visitors to your website so they can make direct bookings with you online.
How Do Search Engines Rank Your Website?
Search engine 'spiders' or 'bots' are sent out around the world wide web to look for new websites as well as checking whether the websites they already know about have been recently updated.
Once inside your website, the search engine bots will take into consideration a variety of factors about your website to see if it matches up to the search engine's ranking standards.
As well as appropriate 'meta tags' in your HTML, the written content of your website is an important factor.
Better optimized websites get a higher search engine ranking. On the other hand, website that have not been properly optimized, or that attempt to artificially boost there SEO are penalized and receive a lower ranking.
Link building is also an important factor in your search engine ranking, especially your connections to social media, such as Facebook, Twitter and YouTube.